Thursday, May 28, 2015

Key Insights from Mary Meeker's 2015 Internet Trends Report

1. Mobile is largest opportunity – Americans spend 24% of their time on mobile (but its only getting 8% of ad spend – great opportunity for paid strategies and mobile video)

2. Video is king – 80% of online traffic is now video; and Snapchat is getting 9X more engagement than other landscape videos

3. Messaging Apps like SnapChat and WhatsApp on the rise (supported by PEW research recently too)

4. Snapchat and Instagram growing in popularity (especially with Generation Z)

5. Collaborative Economy – peer to peer services like Lyft, Uber etc – gaining significant tractions

6. Future of work and the transformation of work to digital platforms, work-life balance and technology enabled flexibility/work from home, (work on demand) now an expectation of US workers, especially millennials

Full deck is here: